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Proposals are crucial for acquiring more photography clients, as discussed in this tutorial. It provides a step-by-step guide on creating a proposal and contract, showcasing a template that helped secure over 50 product photography clients during the pandemic. The video emphasizes that this advice is relevant not just for photographers but for anyone in a service-based business. Without a contract, projects cannot proceed; proposals formalize client discussions with a signature, confirming the deal. The tutorial highlights the importance of proposals in the sales process, as verbal agreements alone do not guarantee new clients.