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In Episode 13 of "Spot-On Patient Acquisition Best Practices," Jason Tuschman emphasizes the importance of real-time patient surveys as a vital tool for enhancing practice value. He notes that practices can achieve a 12 to 15 percent response rate when sending out online surveys, reflecting consistent results over the past five years. Tuschman suggests using marketing automation software to facilitate the survey distribution process, which should occur immediately after a patient's consultation. This approach allows practices to gather detailed feedback from patients, enabling improvements based on their experiences.