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In this tutorial, the presenter explores the use of negative space in logo design, showcasing their top ten examples. Negative space refers to the empty areas between shapes and letters that can form additional shapes. A notable example is the FedEx logo, which features an arrow between the letters E and X, symbolizing movement and delivery. The creator emphasizes that while occasionally negative space designs may occur by chance, they usually require careful planning and skill to achieve an impactful result. The discussion highlights the importance of clever design techniques in effectively utilizing negative space in logos.