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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a well-crafted project proposal. He emphasizes that successful proposals are not standalone documents; rather, they rely heavily on personal interactions with decision-makers. Dean advises that even the best-written proposal may fail without prior communication and advocacy. He encourages project sponsors and champions to actively engage with stakeholders, using lobbying meetings to refine their understanding of project goals and align them with the interests of potential funders. Ultimately, building relationships is key to securing funding and support for a project.