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About 27 months ago, a video on the Six Steps to Creating a Go-to-Market Plan for SaaS businesses was released, becoming a top hit on the channel. A year later, after working with over a hundred SaaS companies in a coaching program, a revised episode was created, which also gained significant popularity. One year further, the speaker has now collaborated with over 250 SaaS companies and reports impressive growth metrics: a tripling of revenue and a fivefold increase in annual recurring revenue (ARR). The positive trends continue, with more than double the ARR since initial partnerships and a proud 200% year-over-year growth rate.