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In this tutorial, the speaker discusses finders fees, emphasizing their role in generating income through referral work. The key point is that while the actual work can be done by others, the challenge lies in securing the projects. Finders fees are defined as payments received for directing business to others, typically a percentage of their billable fees based on a legal agreement. The speaker illustrates this with an example involving a celebrity chef in need of PR services. Although their agency doesn't provide PR work, they connected the chef with a PR consultant, creating an arrangement to receive a percentage of the consultant's fees once hired.