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Proposals are crucial for attracting more photography clients. This video provides a step-by-step guide on creating a proposal and contract, using a template that has successfully secured over 50 product photography clients during the pandemic. It emphasizes that proposals are not just for photographers but apply to any service-based business. Without a contract, there is no project or deal, and proposals formalize the discussions with clients by requiring their signature. This creates a binding agreement, ensuring the project moves forward. The video underscores the importance of proposals in the sales process, highlighting that a client’s verbal interest is not a commitment until a signature is obtained.