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In the video, Simon discusses the key clause that every distributor wants in a distribution agreement: exclusivity. As a distributor, gaining exclusive rights to distribute goods in a specific region is crucial. This exclusivity ensures that, while you invest time and money into marketing the brand or product, you are the only distributor in that area. This prevents competition from other distributors or even the supplier themselves, allowing you to effectively control sales and distribution within your designated region. Simon emphasizes the importance of this clause for ensuring the distributor's success.
