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hi Shep Hyken customer service and experience expert and today Im going to discuss the power of the customer satisfaction survey so how important are customer surveys well Peter Druckers old saying comes to mind yet cant manage what you dont measure those surveys can give you a lot of data that you can use to improve virtually any part of your organization there are two important parts to a customer survey that were going to cover today number one asking the right questions on the survey so asking the right question should be easy but its not always so easy the right questions arent about collecting as much information as possible its about collecting the right information information that you can use if you cant use it dont ask for it otherwise the data becomes clutter number two what to do with the answers once you get them now heres a hint if you dont do anything with the answers they probably arent the right questions to use on the survey this is a golden opportunity