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Shep Hyken, a customer service and experience expert, discusses the significance of customer satisfaction surveys. He highlights Peter Drucker's adage that one cannot manage what one does not measure, emphasizing that surveys provide valuable data to enhance various organizational aspects. Hyken outlines two critical components of effective customer surveys: first, the importance of asking the right questions, which should focus on collecting useful information rather than overwhelming data. Second, he stresses the need to act on the survey responses; if no action is taken, it suggests that the questions may not have been relevant. Overall, customer surveys are essential tools for improvement.