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A creative brief is a strategic document, typically one to two pages, used by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a creative deliverable. It captures the brand’s vision, voice, and target audience, which is essential for writers, designers, and video teams. Clarity is crucial for corporate campaigns or client projects, as misunderstanding the project's details can lead to stress, frustration, and increased costs. A well-defined creative brief helps teams produce high-quality work with fewer revisions by aligning client goals and expectations with the creative team's efforts.
