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In this tutorial, Devon Dean, content director at ProjectManager.com, discusses how to effectively sell a project through a well-crafted project proposal. He emphasizes that successful funding relies heavily on interpersonal communication rather than just the proposal document itself. Dean advises that decision-makers are unlikely to engage with the proposal in isolation, so it's crucial to build connections before submission. He encourages project sponsors and champions to actively lobby decision-makers and utilize meetings to refine their understanding of what influences funding decisions. Engaging with stakeholders is essential to enhance the likelihood of project success.