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Sales forecasting is crucial for predicting future sales revenue, typically based on historical data, industry trends, and the current sales pipeline. It allows businesses to estimate weekly, monthly, quarterly, and annual sales totals. The forecast indicates a firm's market share within a defined period, reflecting probable sales volume. Understanding the importance of sales forecasting enables companies to identify potential threats and demand fluctuations early, allowing them to mitigate risks effectively. By utilizing appropriate sales forecasting methods, businesses gain insights into operational dynamics, facilitating informed strategic decisions that enhance overall performance and profitability.