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- Eight tips on how to write a 30 second video script, coming up. (gentle upbeat music) So in my last video I talked about the power of digital TV advertising and how that can really propel your brand and grow your business. Well in this video, Im gonna talk about how to write the perfect script for your 30 second digital TV commercial, lets jump in. Tip number one is to keep your script under 500 characters. Thats about 80 words on average. You dont wanna exceed 500 characters or the script is going to push beyond 30 seconds long. So stay below 500 characters, if you can be below 400 characters, thats even better. If youre not sure how to count your characters. If youre writing your document in Google Docs, go to tools and then word count, and you can see your character count there. You can also Google search character counter and theres a number of free tools that you can paste your script into, and itll tell you how many characters your script is. Tip number two is 500 char
