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imagine looking forward to a week of vacation with your extended family well you certainly wouldnt expect them all to show up at the right place and the right time if you didnt provide them with a destination and a clear plan of how to get there its surprising then how many organizations lack a clear strategic action plan as one french writer put it a goal without a plan is just a wish so why do so many organizations with smart leaders fail to do effective strategic planning well there are many reasons but the two that we hear most often are these one theyre just too busy or two they just dont know how to go about it in fact one study showed that only eight percent of leaders are good at both strategy and execution in our experience helping businesses non-profits and churches develop strategic plans we have found there are four key elements to an effective strategic plan first its important to solicit broad input you want to know how a broad spectrum of your stakeholders feel abo