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hey everyone eric here in this video im gonna show you how to build a sas financial model for an enterprise software company thats scaling from pre-revenue to a one billion dollar valuation in four years ill show you how to build the p l the balance sheet and the cash flow statement model out the assets the depreciation the fundraising rounds all to try to hit that one billion dollar valuation by month 48. its going to be a lot of fun so lets jump straight in okay so with any startup financial model the first place you need to begin thinking is what does the customer acquisition model look like so in the case of an enterprise software business generally you have these large sales teams because with a low price product like lets say youre buying something for 20 or 50 dollars you can usually just run facebook ads and do seo and you can get people to buy but when the ticket on a product is 10 20 30 100 000 youre actually going to need to develop a sales team to start relationship