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Hi, Im Vaughn Tan. Im a strategy professor and consultant working in food and technology. I design tools to help people and teams become more comfortable with uncertainty, and Im the author of The Uncertainty Minds Set, a book about culinary innovation and how businesses can use uncertainty to design themselves to be more innovative and adaptable. Ive been a specialist in the restaurant and food industry for over a decade. In this short video, Ill tell you what a business plan really is, why its important, and how you can start to make one. The successful businesses Ive seen are good at business planning, and they invest real effort in doing it. But what does it really mean for a business to be successful? A business is successful if it makes enough money and it lets its owners do the work they want to do. Defining success is easy, but achieving it is not. 17% of independent restaurants fail in the first year, 50% of independent restaurants survive for only four years, and indep
