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foreign so unfortunately a lot of the press releases we get from non-profits are pretty standard theyre just sort of like you know whatever their initiative theyre working on and how that aligns and I would challenge uh an organization to sort of reverse engineer what theyre going to announce so uh it might be a particular initiative or a drive that youre doing that youre trying to promote but look back and and realize that the journalist is a gatekeeper and how could you make um your announcement um worded or positioned in a way that would make it irresistible that they would want to share it with their audience because um as Gatekeepers thats their job to determine whats worthy of docHubing Their audience and so many people come and come at it as a whats in it for me and if youre approaching it as whats in it from the standpoint of the non-profit uh youre youre going to miss more times than you than you hit and but if you look at it as creating a win-win situation and tryi
