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many strategic alliances do you have in place [Music] welcome to the love of business Im crystal and Im sunshine lets get to it strategic alliances is this a marketing thing or a sales thing its actually a marketing strategy and one of the best hands down out there strategic alliances are business partnerships that you have with other businesses who have the same target market that you do but the two of you do not compete with one another so basically what youre doing is youre building long-term relationships with these strategic alliances and youre going to cross-promote each others businesses so for example maybe you could put one of your strategic alliances in your newsletter to promote them with the call to action and they can do the same or maybe the two of you can have a party and both invite all of your clients because guess who your guyses clients are going to talk about the you and your strategic alliance so this is that one of the best hands-down marketing tools that