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hey everyone Chris Bellis here from the sponsorship collective in todays video Im going to talk to you all about why the sponsorship proposal is dead and why you should stop using proposals immediately check it out [Music] the sponsorship proposal is dead in fact Brands and sponsors have known this for about 20 years now its only sponsorship Seekers who insist on using this totally outdated and completely unnecessary approach to sponsorship I know what youre thinking but isnt sponsorship really nothing more than just creating a giant Proposal full of lists and tiers and gold silver bronze and platinum and all of the logo placement you can possibly think of well no at least not if youre successful in sponsorship but if youre using the current model which is to say you create a sponsorship package to send out into the world to be ignored by Brands then yes actually that is how sponsorship is practiced and its that practice that is long dead so lets talk a little bit about the cu