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then you find out well wait a second this business is actually negative gross margin like one of the worst things you can ever discover is that your late stage business which is growing really fast is actually negative gross margin because what that means is youamp;#39;ve been selling dollars for 90 Cs and so now you have to question if you you have to reprice everything meaning you have to you now have to change your pricing of the product to to get out of negative gross margins and when you do that you might lose your product Market fit so itamp;#39;s like you really got to make sure from the begin that youamp;#39;re properly instrumented on on things like gross margin yeah you had an Insight when we caught up the other day just for folks here that I thought was simple and but pretty profound if if youamp;#39;re not an 80% gross margin business if you have other stuff right your margins are probably much worse than you think yes I just went through this with the startup I investe