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hi this is Ash with spark 59 today Im going to show you how to create your initial business model canvas in 20 minutes you might be wondering why just 20 minutes after all a business model is a pretty complicated and critical thing to get right surely you should spend a lot more time on this but heres the thing the perfect plan is a myth Studies have shown that most successful companies report having drastically changed their original plans along the way companies like Groupon PayPal Flickr are all examples of this what really separates successful products from those that dont make it isnt necessarily starting with a perfect plan but finding a plan that works before running out of resources the way you do that isnt through rhetorical reasoning on a whiteboard in pursuit of that perfect plan but rather through empirical testing getting outside the building and stress testing and then refining your plan time is the scarcest resource in a startup which is why it is important to time
