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[Music] hi my name is Mike bhana Diez with the merchants of business and today Im here to talk about exclusivity agreements more specifically Im going to talk about exclusivity agreements from the supplier side of the equation exclusive deals or exclusive arrangements are a very powerful tactic that can help build a win-win situation for both you and your core distributors its executed well they can create a symbiotic relationship between you and your distributors together in the minds of your customers bringing both in new business in causing repeat business additionally theyre a great defensive mechanism that can create natural barriers for your competition from entering into your space distributors are your partners but like any deal you want to make sure that you structure your exclusive the agreements that creates a winning agreement for you now dont get me wrong just because its a winning agreement for you doesnt mean its necessarily or inherently a losing agreement for y