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In this episode of the Employee Advocacy and Influence podcast, Bradley Keenan, founder and CEO of disseminate, discusses the importance of creating a social media policy for employees. Initially, many companies had a simple policy of not allowing employees to share content on social media. However, as more companies encourage employee engagement on social platforms, a clear and concise social media policy is essential. It's not about creating a lengthy document with strict rules, but rather establishing guidelines to help employees navigate social media responsibly.