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The video tutorial covers key terms in Software as a Service (SaaS) like AR, MRR, LTV, CAC, gross vs. net MRR, churn rate, customer churn, expansion, contraction, reactivation, and understanding negative churn rate. The tutorial aims to educate new employees and viewers on the language of SaaS. The video will also explain the differences between customer churn, gross revenue churn, and net revenue churn. Additionally, it will discuss estimating lifetime value and cost of acquisition in the SaaS industry.
