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Georgie from Water Bear, with experience in radio and plugging, shares top tips on successfully sending out press releases to get on the radio. Tip #1: Consider who to send it to, relevant to your music. Tip #2: Personalize each press release for the recipient. Tip #3: Keep it short and to the point. Tip #4: Make it easy to find more information about you. Tip #5: Follow up with a thank you. Link to previous video on making press releases included in description.