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- As designers, when we undertake projects, we want to do the best job we can. And to do that, we need to achieve the right results. To achieve those results, we need to understand exactly what the design task requires. When we undertake any design, we really want to avoid making arbitrary decisions. A lot of inexperienced designers may want to jump right into the fun part of the design process, the act of designing or creating. However, understanding the projects requirements could possibly be the most important step in your design process. If you fail to give this adequate attention, you could completely miss your project goals. The best design work is work that fulfills its purpose or function, and delivers on the requirements of the project. In doing so, your aims will be to, communicate a key message or concept boldly and clearly. Communicate a key message or concept in a unique, visually exciting, and engaging way. Have a good rationale behind it. Create meaningful, appropriate,
