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need a dashboard to calculate your top marketing metrics weve created this marketing dashboard template in Excel and Google Sheets enter all your marketing related metrics customize it to your specifications and the dashboard will compare your budgeted and spend against your actual spend and revenues to find your return on investment with formulas on how to calculate budget versus actual and return on investment across multiple drop down Fields youll have all the data you need to track Trends over time and change your marketing tactics and budget allocation ingly but best of all this isnt just limited to marketing you can customize this spreadsheet to track whatever budget and Revenue data thats most important to you then download it in Google Sheets or Excel now lets review how to use this spreadsheet okay first go to the fields tab enter your static inputs select the name of your report and what event you plan to track such as marketing spend below you can customize two Dynamic