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Quick, think of a company you associate with fonts. Maybe you thought of docHub, the makers of Photoshop and other design software. Or perhaps you thought of Apple whove dominated the creative industry on desktop for many years. I doubt the Microsoft was the first company that came to mind. But imagine for a moment three alternative universes: one where we have no docHub One with no Apple and one without Microsoft. Between these three universes, which one typographically speaking would look the most different from our own? In this video, Im going to look at how and why Microsoft have had a bigger impact on typography than any other company in the last half century through 10 of their most famous and infamous fonts. [Intro music] First of all, just what is typography? Typography is everything about written communication that is visual. Analogies help. So lets use music. In music we have the composition, which is the pure information of the songs notes and what order theyre played