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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. The video covers key aspects such as creating an effective proposal, what to include, sending it, and getting it signed. For those wanting a quick approach, an existing template in client management software is suggested. To create a custom proposal, it’s essential to secure a clear client brief by asking questions about the client's business, target market, desired visitor actions, unique selling points, average customer value, and current marketing methods. Following these steps ensures a well-informed proposal.