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This presentation outlines a comprehensive suite of public relations strategies designed to enhance brand image and public perception for businesses. Key elements include the PR maturity index, brand message and voice mapping, a PR content map, media channels, PR campaign timeline, and brand sentiment analysis, all of which can be customized to meet specific business needs. The PR maturity index helps identify a brand's strengths and weaknesses through a customizable radar chart, factoring in elements like media awareness, brand positioning, internal support, expertise, processes, and media relationships. Users can modify these factors to reflect what is most relevant to their organization.