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The presentation outlines a comprehensive suite of public relations strategies to manage brand image and enhance public perception. Key tools include the PR maturity index, brand message and voice mapping, PR content map, media channels, PR campaign timeline, and brand sentiment analysis, all available for customization. The PR maturity index helps identify brand strengths and weaknesses through a customizable radar chart based on factors like media awareness, brand positioning, and internal support. Users can modify these factors to align with their organization's priorities. The presentation provides guidance on how to effectively use these tools to achieve broader business goals.
