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Hey, its Rick Kettner here. And in this video, were gonna talk about Traction by Gabriel Weinberg and Justin Mares. This book is ideal if youre starting a new business, youre launching a new product or service or, if you have an existing business and youre just looking for ways to attract more customers. Now, if youre interested in learning more about how to build and grow your business, then I recommend that you subscribe to the channel here on YouTube and turn on notifications so that you dont miss out on future videos. But, lets get into it. I wanna cover three of my favorite insights from this book. And a little bit later in the video, well probably talk about who this book is ideal for and if its the right book for you. Now, insight number one from the book is focus on marketing right from day one. This is something that I talk about a lot here on the channel, because its incredibly important that we take time to focus on marketing right from the very beginning of our