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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for delivering a product to target customers through appropriate channels, developed after positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the aim is to build awareness and credibility by educating the target market, which helps create an organic following for beta testing and promotion. In the launch stage, the focus is on driving user adoption through announcements across organic channels, enhanced by paid advertising. Finally, the post-launch stage involves optimizing and scaling marketing channels.