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In this video, you'll learn how to create effective Facebook and Instagram ad graphics that capture attention. The primary role of an ad graphic is to stop users from scrolling and encourage them to read the ad. However, many ad graphics are often overlooked due to "banner blindness," a phenomenon where our brains filter out non-essential information to focus on what matters. As users, we tend to ignore ads because our feeds are filled with updates from friends and family, making ads less interesting. Thus, advertisers must develop strategies to create graphics that stand out and engage viewers, overcoming the subconscious tendency to ignore ads.
