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In this video, the speaker reflects on their experience with a business inquiry from someone in Geneva, highlighting a misconception that innovative ideas and entrepreneurship don't emerge from Switzerland. They aim to discuss the concept of entrepreneurship and introduce tools related to business models, including their design and testing. The speaker emphasizes the importance of recognizing successful ideas that have originated in Switzerland, as they can have a global impact. The session will focus on "cracking the code" of entrepreneurship and the methodologies for developing effective business models.
