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In this video, the speaker discusses a critical aspect of publishing contracts with university presses: the "right of first refusal." This clause, commonly found in contracts, grants the publisher the first opportunity to publish the author's next book. If an author signs a contract for one book (Book X), the publisher has the first chance to accept or decline the next book (Book Y). If the publisher accepts, the author must publish with them. The speaker emphasizes that this clause should always be rejected, as it can restrict future publishing opportunities for authors, particularly first-time authors who may feel pressured to agree.