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(upbeat music) - Imagine setting out to climb Mount Everest guided only by intuition. You wouldnt make it very far without a detailed plan to guide the way. Marketing may not be an extreme sport with life or death consequences, but youve got big goals to docHub nonetheless, and your teams success relies on a lot more than gut instinct. Thats why a strategic marketing plan is a must no matter your industry. Think of it as the roadmap that gets your business where it needs to go each year. Drafting your first marketing plan can feel intimidating, but dont worry. Well walk you through the basics, show you what a strategic marketing plan looks like, and even give you a couple of free templates to get started. On screen is what well cover in this video. A strategic marketing plan is a formal document that guides your teams marketing efforts throughout the year. It maps your annual marketing goals to your companys overall business objectives while also outlining how youll spend your
