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my name is melanie mara and this is the multi-method marketing research proposal my group with fondling aaron has created our group of consultants created a research problem and objective to be tested through the many methods we really talk about this is our problem statement our research question is what are the perceptions of online versus brick and mortar shopping before and during the coven 19 pandemic and our managerial decision problem is what are the impacts of the coven 19 pandemic on shopping at both brick and mortar versus online stores but more specifically how does this affect the buying patterns consumers have with under armour we chose to research how covet 19 is affecting shopping patterns amongst consumers all over the world because of how prominent the pandemic is in our lives today we chose under armour as an example because it is a local popular brand that all of our consultants have been a part of for the overview of secondary research weve analyzed two peer-review
