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what time is it now were about two hours behind and everybodys hungry this was just the greatest time to present to people isnt it yeah I love it following a finance guy in hungry people okay so Im going to talk to you about the eight essentials to a killer go to market strategy I met with I think around six startups at the break and I shared this Im not afraid to share this feedback that I gave them I had no idea what their businesses were after spending ten minutes with them a lot of the time because I think a lot of times startups this is a big challenge to explain what you do in if you cant do it in ten minutes then were in big trouble so were going to talk about that today well so shift hub was a company that I invested in and I was a co-founder and and when I got there my job was to drive revenue we had five hundred thousand dollars in the bank and I did all the things that I thought I was supposed to do I got a fancy CRM spent money on Adwords we went to trade shows we h