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Welcome to the Dreamit Dose. In the next five minutes, lets talk about how easy it is for us to pull the rug out from most early-stage startups. We just need to ask them one question. Whats your go to market strategy? Nearly every single time, theyll get the answer wrong. Its really easy to fix. Lets dive in. So most startups have no idea what a great go to market strategy looks like. We ask them the question what their go to market strategy is, and they do a total unintended face plant on the issue. They start saying stuff like, were going to do direct sales or were going to do a channel partner strategy. And we say, no no no were looking for your go to market strategy. And even more importantly, who your early target customers that youre going after? Theyll say things like, well were going for early adopters. That is a totally unacceptable answer. We need to hear clear targeting criteria of who is going to be buying your product early, and whos going to get the greatest
