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[Music] companies in all types of industries have elected to form strategic alliances and partnerships to complement their accumulation of resources and capabilities and strengthen their competitiveness in domestic and international markets a strategic alliance is a formal agreement between two or more companies to work cooperatively toward some common objective collaborative relationships between partners may entail a contractual agreement but they commonly stop short of formal ownership ties between the partners collaborative agreements involving shared ownership are called joint ventures a joint venture is a partnership involving the establishment of an independent corporate entity thats jointly owned and controlled by two or more companies since joint ventures involves setting up a mutually owned business they tend to be more durable but are also riskier than other arrangements a surprisingly large number of alliances never live up to expectations with estimates that as many as 60
