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[Music] [Applause] [Music] anyone who is in the pitch lab which is our monthly membership experience where we really hone in on your pitching skills anyone whos there knows theres an emphasis on strategic targeted pitching and we show you how to do that so when i talk about pitch templates that is a starting place this is not take it blast it out spray and pray you guys have heard that right throw spaghetti on the wall and see what sticks pitch every outlet in your database and just cross your fingers right that doesnt work and that is pure laziness thats not how we are in this community this is a community of really focused uh professionals who want to do the best for their clients right so we have these pitch templates that serve as the starting point it serves as the foundation of what you include and then you customize it and you make it targeted for the outlet targeted for that specific writer targeted for your clients unique um story and what makes them interesting you have