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It's December, which means it's finally the start of the holiday season, and now is the perfect time to start advertising that you offer Gift Certificates. I've got 3 perfect tips to add to your marketing arsenal. First, email marketing. You've got a huge collection of email addresses from this year, and it's time to reach out to those guests again. Consider sending a 'year in review' email that talks about what happened this year, thank your guests for being a part of it, and what to expect next year. And, of course, offer Gift Certificates. Second, something we've covered a couple times this year is sending an automated email after a guest's booking. We've talked about asking for reviews in those situations, but consider offering Gift Certificates, and you can actually do this year-round. Also consider adding a discount code, so, perhaps 10% off the Gift Certificate. It'll promote referrals without dipping too much into your revenue. If a customer books both with you and purchases...