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Emily Probst from Modern Machine Shop introduces the process of writing and submitting a press release in a straightforward manner. She emphasizes the importance of choosing a newsworthy topic, whether it's a product launch, event, merger, or any other significant development. A press release is a communication tool that informs the audience about what's happening in a business and why it's important. Probst highlights the significance of being concise in press releases to grab the reader's attention in a competitive environment. By providing timely and relevant information, businesses can potentially generate interest from media outlets and turn their press releases into larger stories.