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gday my names ewan from roi and today im going to talk about one of the challenges and differences when it comes to b2b sales and marketing now the big difference between b to b and b to c is generally businesses are spending more money and they take more time to make a decision so you can all relate to the example when you go to google in this case crm software i do a search i look at about 10 different businesses and i might take some time to make a decision well one of the things marketers like to do is we like to create landing pages and the reason we create landing pages it generally provides your business three times more better access to more leads now one of the things that is going to happen a practical example this is a challenge and an opportunity is when we create lets take the example of crm software weve created a great landing page the person making a decision for that business maybe a technical buyer might be a user buyer might be an economic buyer theyve got a g
