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- Now, there are two sources of blind spots. One is just pure hubris and overconfidence, right. You're very good in your market space, you think you're the leader, you think you must know everything as a result and so this is the classic innovator's dilemma that Clay Christenson talked about, right. You see maybe there's an upstart out there doing something similar but they can't be nearly as good as you therefore you ignore them for too long and it turns out that their business model totally undercuts yours and then you get disrupted. But the other interesting part is in technology and innovation, there are a lot of opportunities for technologies to move laterally. So something that you think is irrelevant to your market segment, develops to the point where all of a sudden that capability actually overlaps with what you provide. But you kept on thinking it was irrelevant because it didn't look like yours. So this is a little bit different from the innovator's dilemma where it's not t...