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Happy, successful customers are the lifeblood of any business. Theyre what transforms your growth from a funnel into a flywheel. You can create happy customers, but to do it you have to truly understand them and how they think about you. So how do you know what theyre thinking? You have to ask! Meet Customer Satisfaction Surveys! Online customer satisfaction surveys give you the feedback you need to keep customers happy and turn them into advocates. It gives you the insights you need to make better decisions. In fact, weve found that businesses who measure customer satisfaction are 33% more likely to describe themselves as successful than those who dont. So how do you create effective customer satisfaction surveys? 1. Be clear Say youre surveying customer satisfaction for a hotel stay. Dont make your respondents guess what you mean by asking generally about different aspects of their stay. Tell them what the standard should be. Ask if the room service was prompt, if the swimming
