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you learning outcomes after studying this module you shall be able to know about strategic alliance motives different types and benefits of forming strategic alliance learn about the theories of firm behavior which explains the strategic alliance study about the three different phases of strategic alliance identify and evaluate the structure and the characteristic internal factor and processes associated with each phase of a strategic alliance evaluate the factors responsible for success and failures of strategic alliance introduction strategic alliance are considered as formal inter organizational relationships among the companies the idea behind alliance is to achieve the objective through a cooperative arrangement and collaboration rather than through competition strategic alliances are becoming very important tool in most of the industries due to the benefits associated with it especially when the companies are competing in the global market it enables the forms to be more competi