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In this video tutorial, the hosts discuss the importance of writing a creative brief for digital marketers. They explain that creative agencies are responsible for making assets like social media and print ads, and how the process works. The digital marketing manager writes the brief and sends it to agencies like Shebang, 22 Feed, Um Connect, and Gosub. After setting up a call with the agencies, it takes around three to four weeks for them to come up with different approaches for the project.