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hi everyone welcome back to upwards with pradeep and tisha and kasha hyundai and today were going to talk about something that every digital marketer has to do once in their life which is writing a creative brief now typically in brands there are creative agencies and media agencies these could be the same or different mostly the creative mandate which is you know making assets for your social media could also include making assets for atl you know like your print ads etc goes to a separate agency so agencies like shebang 22 feed um connect gosub all of these are creative agencies which work with multiple brands so lets talk about how exactly does this process happen typically you as the digital marketing manager would write out a creative brief and send it to three or four agencies you would then set up a call with these agencies and take them through the brief post that it takes about three to four weeks for the creative partner to actually think about you know the different appro